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Glossed & Glowing: Lancôme Turns 90 with Olivia Rodrigo

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Published on June 9, 2025

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Glossed & Glowing: Lancôme Turns 90 with Olivia Rodrigo

Photography by Sansho for BFA

Lancôme kicked off its 90th anniversary in style with a star-studded celebration at the Idôle House pop-up in the heart of SoHo, spotlighting none other than their newest global ambassador, Olivia Rodrigo. The event marked the glamorous return of a beauty icon: Juicy Tubes—the glossy, candy-scented lip glosses that defined early 2000s beauty.

Now reimagined for Gen Z, Olivia unveiled three limited-edition Juicy Tube shades inspired by her signature glam: Lavender Latte, Cocoa Macchiato, and Almond Drip. The launch brought together a glowing guest list, including fellow Lancôme ambassador Amanda Seyfried, and campaign co-stars Gabrielle Union, Rachel Bilson, and Ed Westwick—all there to celebrate the gloss that once ruled every It-girl’s makeup bag.

The pop-up, located at 210 Lafayette Street, offered a full-sensory throwback experience. Guests sipped cocktails, posed in front of immersive 3D installations, and layered on gloss while early-2000s hits played in the background. With shimmering lips and nostalgic vibes, the night felt like stepping into a Y2K beauty dream—only cooler.

Also in attendance was Françoise Lehmann, Global Brand President of Lancôme, who underscored the brand’s legacy and its continued evolution in the beauty world. With Olivia Rodrigo leading the charge, Juicy Tubes are officially back—and glossier than ever.