CULT of Individuality X HVMAN Fall 2022 Collection. For nearly 13 years, CULT has been leading the streetwear market and innovating on its denim. This time, the cult-favorite brand is here to support the vision of self-expressionism while delivering authentic craftsmanship.
The client roster of CULT is impressive Skip Marley, Dave East, Gavin Rossdale, Tommy Lee, 50 Cent, Ludacris, Slash, Rihanna, Carrie Underwood and many others. CULT’S brand collaborations are equally notable with MÖTLEY CRÜE, Naughty By Nature, Public Enemy and Bob Marley. Poisson states, “our team looks to music, we find inspiration in all sorts of music in all genres & from that we start designing. Our foundation is always denim. From there, we add in silhouettes, colors, washes, graphics and a bunch of details from EcoMade fabric, vegan leather and donating a percentage of proceeds to Covenant House. In addition to Cult, Poisson also designs a secondary line titled HVMΛN, which focuses on basic wear including tees, sweats and hoodies.
To celebrate its FW22 collection, the brand hosted a launch event in New York City, where Poisson along with the show’s Creative Director, Mykel C. Smith, welcomed celebrity guests and notable attendees to get an up-close and personal view of the runway pieces. While interacting with the brand, guests enjoyed a curated space executed by The JDot. Agency, which featured an intimate music performance by West Philadelphia ”Drive Who Crazy” rapper D4M $loan, catered food, beverages, and music by DJ FlashGea.
More information on Cult of Individuality and HVMΛN can be found on the brand’s https://cultofindividuality.com