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PHARRELL WILLIAMS LAUNCHES JOOPITER, A DIGITAL AUCTION HOUSE

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PHARRELL WILLIAMS LAUNCHES JOOPITER, A DIGITAL AUCTION HOUSE

PHARRELL WILLIAMS LAUNCHES JOOPITER, A DIGITAL AUCTION HOUSE

PHARRELL WILLIAMS LAUNCHES JOOPITER, A DIGITAL AUCTION HOUSE.

Pharrell Williams is expanding upon his entrepreneurial prowess with the launch of JOOPITER, a digital-first auction house and content platform, designed by Williams and ALASKA ALASKA, a design and creative service practice founded by the late and great Virgil Abloh. The cyberspace is designed with the modern collector in mind, with a focus on auctioning rare items and the stories that are held within the items themselves.

Joopiter, an online auction house founded by the musician Pharrell Williams, announced on its e-commerce platform this week the sale of 52 rare items belonging to the famed rapper himself. 

The items span Pharrell’s early career, starting with his rise to fame in 2003, when he and bandmates Chad Hugo and Shay Haley formed the hip-hop group N.E.R.D. Williams used N.E.R.D as a springboard for a wider career in pop music that would include collaborations with industry stars like Justin Timberlake and Madonna.

Jacob & Co. 14-karat yellow gold and yellow diamond Billionaire Boys Club astronaut pendant chain (c. 2004). Courtesy Joopiter.

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