Telfar bags Rainbow pop-up shop during New York Fashion Week.
The Black-owned brand partnered with Rainbow Shops for a one-day-only IRL shopping experience.
Telfar has been taking the girls by storm online for years, but this past weekend during New York Fashion Week, they decided to take it up a notch. The fashion brand took over the Rainbow store in Downtown Brooklyn and hosted an in-person shopping experience during New York Fashion Week.
The pop-up allowed supporters to purchase a maximum of 5 Telfar vegan leather shopping bags in any color and any size, with the exception of the circle bags, duffle bags, and any collaborationsh.
By 2019, the shopping bags were dubbed the “Bushwick Birkin” and seen on celebrities such as singer Solange Knowles and actor Ashton Sanders of Moonlight. In 2020, the bags reached cult-level status, with TV host Oprah Winfrey naming it among her favorite things and the drops trending on Twitter because the bags were so hard to snag.
Those who were hoping to to score a bag in Brooklyn on Sunday had to abide by a few stipulations: You had to be in line to shop (the line formally started at 3 p.m. — but more on that later), had to purchase the bags while in line, and were only allowed to buy a maximum of five.
“I think most people look down on [Rainbow] because it’s not luxurious or considered top quality, so there’s a negative connotation easily associated with the store. But he really said, ‘F that,’ ” she said.
“The pop-up gave first access to his bags to people of color, him giving back to his community,”. “And Rainbow, a majority of the people that shop there are [Black and brown], so I really think he made a big statement with that. And it was perfectly fitting, Rainbow for the rainbow drop.”