NICHOLAS K ANNOUNCES STORE OPENING IN SOHO, NYC FOR FALL 2018
ENTERING INTO A DIRECT TO CONSUMER MODEL, NICHOLAS K IS OPENING ITS FIRST BRICK AND MORTAR STORE IN NEW YORK CITY FOR FALL 2018, STARTING AS A TWO MONTH POP UP WHICH LAYS THE GROUNDWORK FOR A MORE PERMANENT VENTURE. SHOWCASING THE DRAPEY, MODERN STAPLES THEY ARE KNOWN FOR, THE BRAND WILL ALSO OFFER EXCLUSIVE STYLES AS WELL AS A CAPSULE COLLECTION OF THEIR COVETED MENSWEAR.
WHITE WASHED FLOORS AND TOWERING PLANTS CREATE THE FEELING OF AN ECO PRESERVE, WITH WHITE PARACHUTES CASCADING FROM THE CEILINGS. NICHOLAS K FUSES CONSCIOUS SUSTAINABILITY WITH UTILITARIAN ROOTS TO DESIGN A STORE THAT FEELS MODERN, ETHEREAL, AND MINIMAL.
“WE WANTED TO HAVE A CANVAS TO SHARE OUR VISION, MEET OUR CLIENTS AND EDUCATE THEM ABOUT THE VERSATILITY OF EACH DESIGN AND THE FIBERS WE USE.”
-NICHOLAS KUNZ
