Seoul Pop-Up: A Korean Beauty Playground in NYC

🌸 Seoul Pop-Up: A Korean Beauty Playground in NYC

💄 Makeup, Skincare & More

A few days ago, I stepped into a slice of Seoul right here in New York at a Korean beauty pop-up that felt like a sensory dream. From skincare to hair dye, the event was a treasure trove of innovation, self-care, and aesthetic indulgence. 📍 Event: BtheB x Vibe TWLV 📅 Date: September 27 – October 5 📌 Location: 50 Berry Street, Brooklyn, NY The pop-up featured cult-favorite Korean brands, including Jung Saem Mool , whose skincare line was silky, lightweight, and glow-inducing. I received a free collagen mask from NDP    at the event, which was called BtheB x Vibe TWLV—a Korean beauty experience that brought together curated products and immersive vibes. I also tried the N.E.A.R collagen pill    , a supplement that promises plumper, more hydrated skin from the inside out. Too soon to tell, but I’m intrigued.

💅 Nail Art & Tools

Press-on gel nails were everywhere, and I snagged a set along with a mobile UV/LED lamp—perfect for on-the-go glam. The gel nail stickers were next-level cute, with designs ranging from minimalist chic to full-on K-pop sparkle.

🧖‍♀️ Hair Color Wonderland

Hair dye lovers, rejoice. The pop-up had every shade imaginable—pink, blue, lavender, you name it. I spotted shampoos from Iroiro and Villa er Batium   , each infused with unique fragrances that made the hair aisle smell like a botanical garden.

🛁 Organic Bath & Body

The organic bath salts from Resaltz  were a standout—soothing, fragrant, and surprisingly affordable. The entire pop-up was moderately priced, making it easy to indulge without guilt. This wasn’t just a shopping event—it was a celebration of Korean beauty culture. Whether you’re a skincare junkie, nail art enthusiast, or just curious about K-beauty trends, the BtheB x Vibe TWLV pop-up delivered a fresh, fun, and affordable experience.  https://vibetwlv.com/pages/seoul-pop-up

@beautywithinmagazine

✨ Be the Beautiful: Seoul Pop-Up 2025 ✨ A free K-Beauty pop-up event in Seoul from September 27 to October 5. Explore the latest skincare and makeup trends, enjoy live demonstrations, and experience the vibrant world of Korean beauty. Discover your glow. Be the beautiful. 💖 @VIBE TWLV @Korean Skincare Official nyevents, koreanskincare, pressonnails, haircolor, #bathsalts

♬ original sound – Moody Music 🎶🎵🔥


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