Fashion

Raw Denim brand- DK Shin

Published on June 30, 2020

DKShin is a luxury men’s and womenswear denim brand that just launched their first collection. DKShin denim is made from Japanese selvedge denim. Selvedge denim refers to any type of selvedge that is made by means of using one continuous cross yarn which is passed back-and-forth through vertical warp beams. With this method it gives maximum stretching capabilities. This gives extra space for comfort that is hard to find in most denim products. Because of the stretch element, the jeans mold to the consumers body creating the perfect fit and providing unmatched comfort.

DKShin also supports sustainability with their free lifetime denim repair program which keeps consumers from overbuying products and reducing fashions global carbon footprint.

DKShin gives customers the option to donate 5% of their purchases to support global causes. Below are the initiatives customers can select from. Within each category is a list of organizations the funds are distributed to found on Daekshinco.com.
Breast cancer awareness: Provide relief to those who are battling breast cancer and those who are in recovery.Creating equality: Support equal rights for all humans, regardless of race, sexual orientation or gender.
Covid-19 response fund:Help prevent detect and respond to coronavirus.
Support black history and heritage: Promote black health, education, rights and community development.
Improving education: Support programs that help progress more accessible and effective education.
The donation ends up being just under $50 per product at current price points.
DKShin has recently been seen on French Montana, Wendy Williams, Charlie Wilson for BET, Cardi B and Safaree.

About the founder: Andre Williams’, former NFL player, foray into fashion started in 2015 when he met Eamon Walsh in New York, owner of Oneground Footwear. Under Eamon’s guidance Andre created the Runningman shoe, an ultra-lowtop leather sneaker, a casual shoe built for the young professional. Over the next 4 years, he completed two more NFL seasons, became a fitness pro, and built two denim brands, All Weather Workers & Travelers(AW) & World of D.K. Shin(D.K. Shin).