CUPSHE BRINGS INCLUSIVENESS AND CELEBRATION OF ALL BODIES TO THE RUNWAY AT MIAMI SWIM WEEK!
Miami Swim Week saw its most inclusive and diverse casting yet with a host of shows that put women of all sizes, shapes and ethnicities on the runway. Cupshe brought light and magic to the runway Sunday afternoon showcasing two collections in the 42 look runway show. The runway show featured hot and haute influencers carrying their self confidence and self love down the runway in The brand debut two celebrity capsule “See Now, Buy Now” collections to a packed house. The first was a collaboration with former Bachelorette and CNBC star Joelle Fletcher featuring Charlotte McKinney and the second was a size inclusive collaboration featuring curve model Hayley Hasselhoff and amputee model, Marsha Elle.
The first collection, Cupshe x JoJo Fletcher was inspired by the Bachelorette alum’s vibrant and joyful life. The star quoted that when creating the collection, “I live by the motto, ‘Joie de Vivre’, and I wanted that joy and optimism to be seen throughout this collection. ” This collection used a combination of soft tricot, floral stretch jacquard, and dusty lurex swim. Coverups featuring crochet, chiffon and a rayon challis complemented the suits to perfection. Colors were inspired by the Sahara with warm, baked sunrise hues and punchy accents. Clay and terracotta toned neutrals mixed with retro lavender transported guests to a dreamy locale with pastel hued sunsets and the feeling of freedom and joy.
The second collection, Cupshe x Tabria Majors collection was released days before the show at the brand’s popup on Lincoln Road. The plus size line was inspired by the outdoor lifestyle of Los Angeles. The bold prints and colors you see in the collection mimics the murals and artwork you see throughout the city of angels. The collection featured fun bright tricot, metallic lurex rib and sheer mesh designed especially for swimwear. Coverups featured mesh used in swimwear pieces and airy rayons. The silhouettes accentuated the beautiful curves of the models and featured electric cyan, punchy pinks, neon citron and solid black in a celebration of the female form going beyond body positivity to body celebration!
The brand has developed a reputation for creating accessible swim/beach wear in a wide range of sizes and has been seen on celebrities ranging from Brooke Burke, Eva Longoria and Hillary Duff to Olivia Culpo, Porsha Williams and Rumor Willis. Cupshe is a lifestyle swimwear/beachwear brand that values inclusion in all forms.